Search engine optimization (SEO) has often been boiled down to an effective use of keywords. Effective keywords are used naturally in well-written, information, and easily sharable content. Content saturated with keywords is rarely effective, but there are ways to sneak in more iterations of important search terms without changing the article itself.
WordPress provides five sneaky, effective tools for making a blog post or page keyword rich without over saturating your words.
1.) Using the Header tags in WordPress.
Effective web content is geared for Internet readers, who will often skim a page first to locate the information they want to read and skip the information they do not need. Writing for the Internet requires shorter paragraphs, lists when appropriate, and subheadings.
Subheadings are a golden opportunity for keywords. They signal a natural break in the content and allow commentary on what you are writing about and why. Use keywords as subheadings to not only signal to the reader that they have found the term they searched for, but also to make your article more search engine friendly.
In HTML, header tags are entered using the
<h1>, <h2>, <h3> and ends with </h1>, </h2> and </h3>
tags. In WordPress, you can use the post formatting buttons to add header tags to your subheadings.
2.) Using Alternate Text and Captions.
Text articles and blog posts pack a stronger punch when paired with relevant media: photographs, graphics, videos, and audio content. Because of this most blogs and websites sprinkle their pages and posts with images, and those images have editable WordPress fields that matter to search engines and your readers.
When uploading or editing an image in WordPress, there are fields for alternate text and a caption. Alternate text is displayed while an image is loading and in some browsers that, for whatever reason, cannot display the image. A caption is displayed above or below the image whether or not the image displays. Enter a valid keyword or search term that describes the image and the article accurately.
3.) Inserting internal links and text.
Linking your blog posts and pages together in a natural and logical way boosts your website’s SEO. By linking related content at the end of your blog post, you assist your reader to find other content they might be interested. This strategy is used by some of the most visited websites in the world such as CNN, Mashable and entrepreneur.com. It also boosts your bounce rate and keeps your readers on your page. Use keywords in the link text to let the search engines know what the link is all about.
4.) Using images, adding videos and audio podcast in WordPress posts.
A good image or a video is like a magnet that draws a prospective reader’s attention and focuses them on your WordPress content. A picture can illustrate, amuse, educate or elaborate upon your WordPress posts, providing color and dynamics to the visual appeal of your site as a whole. Imagine what a video does! In the age of an attention deficit society, people rarely read through an entire article on a blog or website. What they would normally do is to skim through whatever points you have in your article and be done with it. However, if you insert a video, they would simply just click play to learn what the posts is about.
You would also need to add the meta keywords available in the option of each video, image or audio upload. Doing so would dramatically increase the chances of your posts to be crawled by search engine spiders. With the latest Google Penguin update, it is more important than ever before to add audio and visual content in your posts. Google’s spiders give a very high value and relevance to the keywords found in your audio and video tags.
5.) Install the essential SEO plugins.
There are plenty of SEO plugins available for free at the WordPress site. The recommended ones for SEO purposes are “All in one SEO” or “SEO ultimate”. Both are great SEO enhancers for your wordpress blog, which is practically common for blogs to have this plugin.
This plugin adds bits of code to your WordPress blog that change the way it looks to Google’s bots. Hence, by installing one of these plugins, you do not need to understand HTML or PHP programming.
As you start experimenting with your posts on WordPress, you will start to get yourself familiarise with all the options and settings available to make your WordPress SEO more effective.