Nowadays the use of videos to market the products or services of businesses online has become so widespread that it is safe to say that you’re going to be missing out if you aren’t exploiting it. Needless to say a big part of being able to tap into the potential of using videos for marketing is going to rely on your ability to create attractive videos that capture and hold your audience’s attention.
Interesting Topic, Great Presentation
Just like any content, the key to making a marketing video attractive enough that viewers want to watch it is to ensure that:
- It is about a topic that is of interest to them
- It is presented in an appealing manner
In other words, although your video may be essentially about a product or service that you’re offering – it is important that it is framed in relation to a topic that would be of interest to viewers. To do that, you should ask yourself: What are the benefits of the product or service that would interest people?
For example, if you’re marketing a product that can help teach people how to paint, then your video should focus on that benefit – i.e. that they’ll be able to paint the way they want to. By focusing on the topic that is going to interest the viewer, you will find that your video does a lot better than if you were simply promoting a product outright.
Once you’ve settled on the topic of your marketing video, the focus should be on ensuring that its presentation is done right. As you probably know there is a huge difference in quality between amateur and professional videos – and you want yours to more closely resemble the latter.
To do that, you’ll need to be able to edit and tweak the videos that you record since no video is perfect right off the bat. One of the easiest ways to do so is with the Movavi Video Suite, which will help you make videos that really stand out.
By using the Movavi Video Suite, you’ll be able to:
- Trim unwanted footage from your videos.
- Merge separate video clips into a single video.
- Enhance the quality of your videos and correct issues with the recording.
- Apply special effects, filters, and animated transitions to transform the visual appearance and style of the video.
- Include background music and voiceovers.
Even though that’s just a small part of what the Movavi Video Suite is capable of, you should be able to see that it really will hand you the tools that you need to ensure your marketing video looks appealing – as if it were produced professionally in a studio.