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Why You Should Start Marketing Through YouTube

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Are you new to the business? Working on your marketing strategy? Yes, you’re on the right track. Marketing is the first and foremost thing needed to set up a business. You need to make your brand known to the masses to set a benchmark in the industry. The marketing industry is expanding across various channels and this has given rise to new strategies. The variations in the marketing industry will either be a new opportunity for brand building or act as an obstacle for marketers, depending on how they respond and adapt to these changes. In order to outreach your ... Read More »

Can Instagram Help You Market Your Brand?

Can Instagram Help You Market Your Brand?

Social media websites are a huge part of using the Internet. In fact, millions of subscribers flock to popular social media websites such as Instagram every minute of the day. When you consider the high volume of users, you may wonder if these websites could potentially help you market your brand. Well, there is no doubt that getting the word out about your business could never be easier than with social media networking. Getting Started  One of the first steps to marketing your brand on the various social media platforms is to become a member. This is a simple task ... Read More »

Rising Trends in Business Analytics 2016

Business Analytics

2016 is still fresh, but we have seen, and will continue to see big changes and advancement in the world of business analytics. New methods and software for data mining and analysis continue to emerge to offer the business community an added edge in the coming years. So what are we poised to see in the remaining months of 2016? Data Analysts Will Continue to be Kings of the Business World Data analysts will remain influential and continue its quest to impact the business community in innumerable ways. As one Harvard Business Review article christened a data analytics the “sexiest ... Read More »

How to Create an Attractive Marketing Video

How to Create an Attractive Marketing Video

Nowadays the use of videos to market the products or services of businesses online has become so widespread that it is safe to say that you’re going to be missing out if you aren’t exploiting it. Needless to say a big part of being able to tap into the potential of using videos for marketing is going to rely on your ability to create attractive videos that capture and hold your audience’s attention. Interesting Topic, Great Presentation Just like any content, the key to making a marketing video attractive enough that viewers want to watch it is to ensure that: ... Read More »

7 Essential Google Marketing Tools which You Should Use for Your Marketing Efforts

Google Marketing Tools

Google is currently the leading search engine online. However, did you know that there are more to Google than just being a search engine. If you are an internet marketer or perhaps someone who owns an online business, you could take advantage of the various tools offered by Google which could actually help your marketing efforts. Google Tools Which are Helpful for Marketers There are plenty of helpful Google tools which you can use for your marketing efforts. Some of them include the following: Google My Business If you’re in for some free advertising from Google, the Google My Business ... Read More »

How To Get A Website Service Up And Running From Scratch

How To Get A Website Service Up And Running From Scratch

So, you’ve got a great idea for a website service. Congratulations! Perhaps you are going to save the world, or disrupt a market enough to change it forever. We’re confident you can do it – but you have to build it first. Building a website service is a complicated business. Not only do you have to have the technical nous to build it – which can cost a lot of time and money. But you also have to get people to use it. Without users and engagement, your that money and time will all have been for nothing. So, to ... Read More »

What Makes A Sales Generating Landing Page

What Makes A Sales Generating Landing Page

Regardless of whether you own a blogging website, portfolio, e-commerce or anything that matters, we all want to attract our users attention and make sure that we have a positive conversion rate. There seems to be shortage of advices or guidelines of what makes a website successful in terms of generating leads. What key strategies to follow to keep customers returning and entice them to sign up. However, the good news is that if not all, you can actually follow some basic rules of thumb or small adjustments that can really make your site functional and full of impact. In ... Read More »

Check Out These Creative & Innovative Ways To Market Your Products

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One of the biggest bugbears for any business is marketing. It’s a word that means you must spend a lot of money. That money gets used for telling people who you are and why your products and services will help solve their problems. Of course, there are right ways and wrong ways to market your business. Most of the time it’s a case of trial and error to see what works for you and what doesn’t. Is your business in a bit of a marketing quandary at the moment? If so, you need to check out these creative and innovative ... Read More »