Google is currently the leading search engine online. However, did you know that there are more to Google than just being a search engine. If you are an internet marketer or perhaps someone who owns an online business, you could take advantage of the various tools offered by Google which could actually help your marketing efforts.
Google Tools Which are Helpful for Marketers
There are plenty of helpful Google tools which you can use for your marketing efforts. Some of them include the following:
- Google My Business
If you’re in for some free advertising from Google, the Google My Business tool can definitely help you. You just have to claim your Google My Business listing to get featured in the search results for the local search. This is particularly applicable if you have a local business which you want to get listed online. Being the top SEO India company, we can get your business listed on Google. The best part about this Google tool is that you don’t have to pay in order to get a position in the local results. Also, you should keep in mind that by setting up your listing, you will automatically create a Google + Page for your business, which is essential our next Google marketing tool.
- Google+ Page
With Google’s removal of +1s in the search results, it is no longer considered of utmost importance to maintain an active Google+ Business Page if you don’t have a local business. However, if you have a local business, then all the more should you set up and maintain a Google+ Page together with your Google My Business listing. Considering that your Google My Business listing includes a link towards your business’ Google+ Page, you should make sure to invest some time in making your page the best it can possibly be.
Also, if you have some audience who are actively on Google+, it would be a good idea to include the Google +1 share button to your website, specifically to your blog posts. Besides, Google makes use of social signals as a ranking factor, thus allowing your visitors to easily share your content on Google+ could help your content to get better rankings in the search result.
- Google AdWords
Google AdWords is another Google tool which is useful if you want to give your organic efforts a jump start in the search results. It works by creating ads which target specific keywords which are related to your business. The ads you created will appear on the top or the right portion of organic search results whenever people search for the keywords you are targeting. However, this one comes with a fee which depends on how competitive the keyword you are targeting for is. The good thing is, you only have to pay for visitors who actually click on your ads and arrive at your business website.
- Google AdWords Keyword Planner
Using ads for promotion via Google AdWords isn’t free, but you can still use one important Google AdWords tool for performing some keyword research for free! The AdWords Keyword Planner is meant to help with AdWords campaigns, but it can also be used for searching new keyword ideas as well as suggestions which can significantly help your organic keyword research. Before you can start using the tool, you should first create an AdWords account.
- Google News
Did you know that you can hijack a news story’s popularity in order to amplify your marketing success? You can do that by using Google News in order to look for news which are relevant to your industry and have a good news hijacking potential. The concept of news hijacking might seem a bit complicated at first, but there are actually lots of helpful information about news hijacking and how to incorporate it into your content marketing strategy.
- Google Analytics
Google Analytics is a valuable Google tool which provides answers to important analytical questions. It allows you to know how many new website visitors you have compared with the returnees, how long people often spend on your site, how high is your site’s bounce and a whole lot more. The best thing about this tool is that it’s free. Moreover, it can provide you with a smarter insight to your traffic and help you understand how people were able to arrive at your site.
You might not have realized it yet, but YouTube has actually been a Google product since 2006! With more than 1 billion users watching hundreds of millions of videos on YouTube every single day, it’s no longer surprising why you should take advantage of YouTube as a powerful marketing tool. Creating a YouTube channel is very easy, not to mention it’s free.
There are actually several other Google marketing tools which can help you boost your site’s traffic significantly. By using the above tools, you can surely give your business the right exposure it deserves while allowing you to generate more sales and revenue at the same time.