In the current scenario, WordPress has become one of the most dominating platforms for developing different types of websites. It lets you build anything – from a content website, photography site, e-magazine based site to an eCommerce site. Its ample range of themes and plugins helps you build customized site, without any coding skill.
But when we thing about fully-fledged online store, Magento is the first option that comes to our mind. WordPress is a versatile platform, but Magento is a solely developed for selling products and services through an online store.
Magento is claimed to the perfect platform for eCommerce websites. It was introduced with an objective to sell online store’s products and services to the potential web customers with ease. There are many well- reputed organizations such as Nestle, Nike, Ford and Samsung use Magneto for their fully-functional online store. In fact, millions of small and average-scale ecommerce organizations across the world are utilizing this powerful CMS platform.
So, in this blog post, we will light upon the reasons why business owners should use this platform for their upcoming eCommerce project:
- Open Source Platform
Magento is an open source platform. It means you can download, install and activate it for free. You can even hire a professional developer who can assist you by adding new features and functions to your e-store. There are millions of powerful extensions that can take your online store to the next level.
So, Magento is a free, reliable and flexible platform for setting up a professional looking and fully functional eCommerce site.
- An ideal option for E-commerce
Magento was developed specifically for eCommerce. It comes with the unlimited features and functions that can help you set up highly-interactive and functional online store.
In short, Magento is an ideal platform that not only helps your run digital store but also let you drive more web customers across the globe and generates more revenues and sales, without any serious coding or programming skills..
This is one of the biggest advantages of using Magento.
An SEO-friendly website, particularly an e-store can easily drive more web traffic. In fact, you can improve the ranking of your site with an SEO-friendly feature.
Fortunately, Magento is a highly SEO-oriented CMS that offers several advanced SEO-enabled functions and features, such as sitemaps, meta tags and meta descriptions, search friendly URLs and a lot more. These features could get you higher ranking on the search engine platforms such as Google, Yahoo, and Bing.
- Performance Optimized
A performance can make or break the usability, accessibility and consistency of a website. When we think of page load speed, performance parameters and query processing time, Magento is the first name that strikes to my mind. It is a tool that can swiftly optimize the speed of your online store and deliver you the best possible results.
Plus, it offers some of the robust caching techniques that can prevent the performance-based issues quite easily.
- Robust Community Support
Another incredible benefit of Magento is that it supports a large community of experienced developers who are working on the eCommerce projects on a daily basis and ensuring your site is fast, secure and updated.
- Multisite functionality
Most of the business owners or merchants choose Magento because it lets you create multiple eCommerce sites and catalogs, without any hassle. It allows you to control your multiple stores, all your inventory, invoices and billing customer records, etc from a single dashboard. Isn’t simple?
Magento offers you a great level of flexibility that can help you create beautiful and customized online store like a breeze. You can hire a web developer who can help you build interactive, dominating and captivating online store to meet the standards of your business.
It gives you a ton of customization options that you can use to tweak the overall look and feel of your digital store. So, opt for a reliable web development company that can offer you customized service according to your needs and specifications.
- Mobile Optimization
All the editions of Magento have now included into multiple HTML5 capabilities. This ensures that Magento online stores deliver a better shopping experience to mobile users. In the technological era, people are making the use of mobile phones to surf and shop online via their smartphones, tablets and iPhones. Therefore, it becomes imperative for web developers to design an e-store that can run smoothly on multiple devices and screen sizes.
With the help of magento, you can set up a mobile-optimized online store with ease and give high-class shopping experience to your mobile visitors.
This e-commerce platform is not only for big and multi-national companies or businesses, but a small scale company can also use it to build a professional looking online store.
It has the ability to grow or extend with your business and provides you bunch of advanced functions and features on an interval basis.
- Easy to Integrate Third Party extensions
It is easy to integrate third party services such as Payement gateways, shipment and shipping tracking, etc into your online store by using Magento platform. In simple words, Magento simplifies the payment and shipment process of your e-store.
In this blog post, we explored the 10 main reasons that clarify that Magento is a perfect solution developing and running Ecommerce site.
Maggie Sawyer is a professional web developer, a blogger by hobby and expertise in providing the best psd to magento conversion services at very affordable range. Presently she works for MarkupHQ Ltd., a web development service provider company with a global reach. She passionate about sharing ideas and thoughts related to magento customization. Connect with her on Google+ and Twitter.