Does your ranking affect by recent Google Penguin updates and looking for some easy and powerful steps to recover your site. Don’t worry we are here to help with some awesome tips.
When Google gave hints here and there that it was about to unleash new updates, the whole world stood by to await its coming. And when the forces of Google Panda and Penguin, the search engine’s latest updates on its algorithms, were released, we were blown away. Figuratively, of course.
Top 5 Site Recovery Tactics after Penguin Update Hit :-
A lot of us were hit real hard, although our websites suffered the most. Traffic went down, rankings went down, and basically our egos went down. If some of us underestimated Penguin, we won’t make the same mistake twice.
But enough with the journey down memory lane. It is time to talk about now: what can we do to recover from Penguin? Should we overhaul our websites or should we just stick to wise SEO methods?
Personally, I prefer the latter. You do not need to reconstruct your entire domain just to make room for new Google updates. In fact, all you need are simple strategies like the following:
Eliminate low-quality links
First of all, how do you distinguish between low and high quality links? Incoming links that have little value to you are those that are not related to your niche.
For example, if you have a blog site about cars, and you have links to or from fashion sites, these will be considered irrelevant both by your readers and by Google. Another sign is if a link is a 404 page or a broken link. This will irate your readers and jeopardise their loyalty to your site.
Simply put, focus on acquiring quality links and do not worry so much about the number.
Post as guest author for other blogs
If the previous technique left you clamoring for high-quality backlinks, then this strategy is very useful for you.
Being a guest author at authority blogs helps generate traffic for your site, particularly because it promotes incoming links to your important pages. And the great thing about this is that it is approved by Google Penguin, so to speak. Since this update focuses on “natural” links, giving articles in return for reliable backlinks is as natural as they get.
Create diverse anchor texts
If you were hit by Penguin, it could be because of the “commonness” or similarity of your anchor texts. Even if you are not doing this deliberately, it still appears suspicious and scammy for Google bots.
If you have articles about “blogging techniques”, diversify your anchor texts and use various combinations and phrases like “clever blogging strategies”, “tips for bloggers”, “effective blogging”, and so on.
The trick is to be as original, straightforward, and keyword-conscious.
Focus on better website appearance
A lot of website owners are so focused on more complex SEO strategies that they neglect one of the simplest yet most important method—site design.
For example, if you feature a lot of ads into your inner pages, and slap them with footer links, this will seem highly suspicious for Google, especially since it considers “overflowing ads” as a sign of spamming.
So the best thing to do is to keep your pages as simple and organized as possible. If you have links, embed them as words into your content to create a better and more visually pleasing experience for your readers. Plus, this will make it easier for search bots to crawl through your site and index your pages.
Embed links in your content
As stated in the previous strategy, it is better if you organically insert your inbound and outbound links to your article instead of using them as footer links. Note the word organic, which means that you have to make them appear natural and relevant to the article and your niche. Otherwise, you are at risk of being flagged by Google.
Final Words on Penguin Update Recovery Tips
Do not fret if you have been hit by either Penguin or Panda. Although it takes time to recover from these, you will eventually gain your footing back as long as you keep track of updates, stick to honest SEO, and priorities your audiences to get more search engine traffic.
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