Simple Ways to Make a Mobile Friendly Website :
Designing for mobile is not optional anymore.
Back in the day, mobile connection was considered an extra, and mobile sites were made accordingly – as a nice plus, but nothing more. Nowadays, your business can suffer very realistic loses if you don’t consider offering a better mobile version. Non-optimized sites will probably fall under the strike of a better design on the part of the competitor. Your product might be better, but if it’s a nuisance for the user to even find you, tables have turned.
If you’ve browsed even a single page on a mobile device, you’re pretty much aware of most of the differences from regular browsing. Starting with the lack of a mouse, different type of scrolling and navigation … it’s still the same basic technology, but this different way we operate with it makes it seem completely alien at first. Changes need to be made so that the person browsing feels just as welcome.
Here are some tips on what you could change :
Ease of use should be your top priority
That’s probably the one thing you should observe most. Visibility of text is one f the first things that come to mind when thinking about mobile devices, but that opens up a lot of smaller issues that need fixing – how will the text be ordered ? What about scrolling ? Are the buttons big enough to be safely clicked without causing a lot of annoyance ? These are just some of the questions you should ask yourself.
Don’t stuff your site with everything that’s on the full/normal version
A very trivial and common mistake made in this field is to assume a mobile user would want each and every piece of information that a person browsing the regular version would. For example, if you run a website that offers fast food delivery, you would really want “Order” , “ Prices” and “Nearest restaurant” to be one of the most obvious options. That would make it easy for your customers to use the most frequently needed options. You wouldn’t put “Company History” on a central place in your mobile site. Take note from this example, and extrapolate for your particular needs. Put on just the vital and most important.
Still use the same color theme and basic elements as your full site
So far we’ve talked about how your mobile site should be different, but there are some things that you simply shouldn’t change. Regarding brand image, it’s best if you keep the same composition. Similar colors and similar shapes make the user who’s seen your full site associate these colors and patterns with your company. That way , you leave a lasting impression that can be used as a very subtle advantage over your competitors who haven’t followed that practice. So summarized in fewer words – “paint” it the same way but restructure it to be more usable.
Test out your mobile site
You might want to hurry to come back at to your competitors with your new site, but you should abstain from that. Make sure you do all the testing necessary to insure that this endeavor will be fruitful. Nothing is worse than some site that claims it’s “mobile”, but is no more usable than an ordinary site. You’d look like you only brag, but don’t actually make improvement. Think about that, and do some testing first.
With these tips, hopefully you’ll escape the major pitfalls some company owners fall for. Still, you’d do best if you familiarize yourself with more and more information on the subject.
Thanks for reading these mobile tips, and best of luck with your mobile friendly sites!